Decisions need a place to live.

The problem isn’t a lack of thinking. It’s a lack of structure.

Every team — and every thoughtful person — faces moments where the path forward is not obvious. The options are tangled. The constraints are shifting. The stakes are real. And everyone involved may have a different read on what matters most.

Sometimes it's a product decision: which feature should we build next? Sometimes it is strategic: should we expand, wait, buy, build, or do nothing? Sometimes it is personal: which path, purchase, or commitment makes the most sense when more than one thing matters?

The hard part is rarely that no one has thought about the decision. Usually, the thinking is everywhere: in AI conversations, meeting notes, spreadsheets, research, message threads, and people’s heads. Without a shared frame, the reasoning fragments. Criteria drift. Rationale disappears. Every conversation starts from a slightly different version of the decision.

That is where datrix begins. Not with a spreadsheet. Not with a black box. With a living workspace for the decision itself.

Without shared structure, even good thinking drifts. With it, complex decisions can come into focus.

A living workspace for decisions with moving parts.

We set out to build a tool that gives decision thinking a place to live. Not by removing human judgment, and not by handing the decision to AI, but by creating a structure that keeps the important pieces connected: options, criteria, scores, rationale, sources, confidence, stakeholder input, and the history of how the decision changed.

datrix helps people define what matters, compare options, weigh tradeoffs, and preserve the reasoning behind the work. It also gives AI a better frame to work from. Conversations can contribute to the matrix, and the matrix can guide future conversations in return.

The result is not just a clearer ranking. It is a clearer understanding of the decision: what mattered, why it mattered, what changed, who contributed, and where uncertainty remains.

When the structure is right, the decision becomes easier to understand, easier to refine, and easier to carry forward.

Built by people who care about how decisions actually get made.

We are a small team with roots in Boston and Seattle, and strong ties to MIT, UW, and the entrepreneurship communities around them. Our backgrounds span engineering, product, design, software, decision science, and company building.

We have seen the same pattern across startups, product teams, leadership discussions, technical tradeoffs, hiring decisions, and strategic choices: smart people can still get stuck when the decision lacks a shared frame.

That moment captured what we believe about this space. The right tool does more than help you pick an option. It helps you understand why one path makes sense, how that understanding developed, and what you can stand behind.